Wholesaler shipping
C3. Logistics, freight forwarding and multimodal tradeDefinition
Logistics for consolidators and wholesalers.
Wholesaler shipping is the logistics of moving goods in bulk from manufacturers to wholesalers and from wholesalers to retailers, the middle tier of the distribution chain before retail and last-mile delivery. Wholesalers buy in container or full-truckload volume, hold inventory in distribution centers, then break it into smaller retailer orders, so the freight profile shifts from FCL inbound to LTL or parcel outbound. It relies on consolidation, cross-docking, and managed inventory to balance buying economies against carrying cost. The flow is distinct from direct-to-consumer fulfillment, which bypasses the wholesale tier.
Source: CSCMP supply chain terminology (distribution channels)